Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

Affiliate Marketing With Ppc, Ppv, Wth!

Internet Marketing is like alphabet soup. Especially for someone just coming into the industry. What do all these different three letter abbreviations mean? It’s pretty confusing, even when trying to explain it to someone. I’m sure you can find some very in-depth articles extolling the virtues as well as the evils of these types of marketing approaches so I’m going to try to be succinct.

PPC stands for “pay per click” and generally refers to advertising that is placed on different sites and locations across the web. The advertiser will be charged a certain amount every time someone clicks on the ad. The trick for the advertiser is getting the visitor to complete the offer whether from an affiliate network or their own product. The BIG trick is paying as little as possible for each click to maximize profit from the offer.

CPA stands for “cost per action” and is the amount earned by an affiliate when a visitor completes the offer. Sometimes the offer can be as simple as submitting a zip code or email address and receiving a small fee in return. Other offers might require purchases or subscriptions and generally have a higher payout. Converting higher paying offers is an art form in my opinion and requires lots of research into keywords, demographics, and good copy writing to not only convince people to click on your ad and visit your landing page, but also to convert your visitors.

PPV stands for “pay per view” and is similar to PPC without requiring a “click”. All that is required is a “view”. In other words, you are charged every time your ad is shown whether anyone clicks on it or not. Because of the volume involved with PPV advertising the costs are usually measured in fractions of cents. It still comes down to finding the right offer that will convert and getting it in front of the right people.

After trying these types of marketing approaches I realized that my personality was not compatible with what I consider “higher risk” marketing and instead of trying to push traffic to my offers, I would rather pull traffic to my offers. Recalling my college physics classes, pulling is easier than pushing although the process may take a bit longer.

Network Marketing

Network Marketing MLM Most people who cannot make it in the marketing world, it is not because they not worth it. There could be so many reasons associated with their failures. This is a field that truly allows you a true financial independency. In networking world we focus our efforts in a word of mouth, one of excuses that people use in this field is, -I can t talk-. Funny that they can say hello to you. It is proven that such statement is used as an excuse. Actually people who say they can t talk are always proving later that they are so good with people. Other people come to networking when they are in complete finance breakdown. Caused by job loses etc. This always raises expectations to maximum as people may already have accumulated debts that they hope to settle. Having analyzed most law complying networks they are proven not to be quick fix money schemes. You need put effort allow growth with time Few expected qualities of a successful networker are, 1.Be patient with your building process it may not be easy at the beginning. 2.Follow formulae created and provided provided to you. 3.Stay focused, motivated and avoid jumping around all networks. 4.If you fall always rise up. 5.Never quit or give up. Due to the fact that network pays over levels, a lot of people confuse it with pyramid schemes. The following few examples distinguish network from pyramid scheme. 1.Network is registered with authorities yet Pyramid scheme is not registered. 2.You will always find a product in Network, yet Pyramid does not have 3.In a Network you can earn while you’re up line does not, in pyramid you cannot earn before you’re up line. 4.Most Networks are easily affordable opposed to Pyramid schemes. A network will help you to build business through communication. It’s a brilliant systematic way that can make you a better person. Good part is a formula to success is always provided to you, yours is to implement it. This makes me proud of being in Network industry, especially being associated with Bluechip Networking company www.bchip.co.za or 0712323333, that has touched so many young, old peoples, students etc.

Finding Success With Your Affiliate Marketing Business

The web today is filled with many up and coming internet marketers, especially those involved with the affiliate marketing business. While many people who have online businesses are working as affiliates under a variety of different affiliate programs. Others who have achieved some sort of success through the affiliate marketing business have ventured and started their own affiliate networks.

However, even though others have achieved a level of success and the affiliate marketing business is one of the easiest online businesses to get started. You still need to remember that it takes a little persistence and effort on your part. This is something that every business owner needs, but even more so if your plans involve the affiliate marketing business.

The bulk of your effort should be concentrated on promoting and marketing your website or blog. Your main goal is to get targeted traffic to your sites in order for you to be successful. That is one of the biggest challenges that many affiliate marketers, as well as other online businesses face and that is being able to promote their websites to the right target audience.

Being able to find the right target audience and attracting them to your website or blog with quality content is a major factor in determining how well your affiliate marketing business will do. Of course, where to find your target market depends entirely upon the niche market that you are in. For instance, if you are promoting model airplane kits then you definitely would not want to market your website in areas where people are searching for weight loss information.

A good way for you to target your audience is by writing articles and submitting them to be published online with article directories. Article marketing is a great method for promoting your website and at the same time creating awareness of the products and services that you offer. Article marketing is also an excellent method to generate targeted traffic as the content of your articles provide information that people are specifically searching for.

In order to make your articles effective and to be able to draw the attention of people who are interested in your products, you need to include keywords. Optimizing your articles with keywords and keyword phrases that relate to your website niche will make them more visible to the search engines. This is extremely important since the search engines thrive on fresh content it only makes sense to have your keyword phrases in place which will increase the search results for your articles.

Obviously, there are many other options and strategies that will help your affiliate marketing business to become successful. However, nothing will help you more then having the persistence and determination to succeed.

The Benefits Of Paid Search Marketing

When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A PPC campaign can run for any length of time and can be very narrowly or broadly targeted. This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, PPC campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing. You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time. What are you waiting for?

Affiliate Marketing Tips That Will Help You Become Successful

There are many people online that are trying to make money with affiliate marketing. This is a great way to make money online if you know what you are doing. Many people never figure out how they can become successful because they don’t take the time to research it. There are many tips, eBooks, reports and other things that can help you learn what you need to know about affiliate marketing. You just need to take the time to learn.

Here are some affiliate marketing tips that can help you achieve the kind of success you want. Many people have been successful making money with affiliate marketing and you can too.

One: You need to educate yourself about everything you can find on affiliate marketing. This is very important to you becoming successful. You are going to have to familiarize yourself with the tools that will help you to succeed in affiliate marketing. You will also need to learn about the different marketing methods that you will need to use to get traffic to your online business. There are many things that you will have to know and it is up to you to find out what they are and learn about them. You will never achieve success if you don’t take the time to do this.

Two: You need to sit down and come up with an affiliate marketing plan. List all of the different marketing methods that you know of and do some research to find out about any that you are not aware of. Then make a list of the ones that you want to try. You want to have five to seven methods working for you at all times. So, always start with your list and then pick one method to try first. Once you have that method mastered, you can add another one to the mix; doing this will stop you from becoming frustrated and discouraged.

Three: Get help when you need it. You will need help if you want to build a successful affiliate marketing business. Other internet business owners can be a great source of help for you. You can find them hanging out in forums, read their blogs or websites and if necessary you can also contact them. Building a successful business online is not as easy as most people make it out to be and having help is essential to you finding the success you want.

These are not all of the affiliate marketing tips that you need to know but they are very important ones. It is important for you to take the initiative and do whatever it takes to succeed with your online business. No one can do this for you. So, start researching how other business owners make money with affiliate marketing. You can learn a lot this way. So, get started now.

How To Approach People For Network Marketing Success

To stand out in network marketing you need to think differently. Most people who start in network marketing need to switch their point of view; you need to be the messenger and not the message. Once you get your mind around this fact you will notice a large difference in your network marketing business.

A common mistake marketers make is to think of themselves as the message. I know when I started this was a mistake that I made on more than one occasion. All this lead to was me getting nervous to talk to others when I really never had a reason to be nervous at all. It can also lead to people getting extra excited for a yes and get overly upset if they receive a no.

Let’s compare your business to other businesses that have messengers we have in our community: 1-800-flowers, Papa Johns, and even Gorilla Grams all come to your door by messenger. The deliveryman or woman could care less if you want their delivery or if you reject the package as soon as you are made aware of its existence. Their job is strictly to deliver the package (message) and move on to the next stop.

For some of you this may be the first time you are hearing this but many people want what you have. That was my attempt at humor but seriously, a lot of people are searching for the right opportunity or project, it is just up to you to guide them in the right direction. The main thing you have to worry about is getting your message out to as many people as possible.

If you are looking to take most of the pressure off of you then you need to use business tools; these help you communicate the right information every time. You are making things simple so people can understand your message and then they can duplicate what you are doing. At the same time you are putting a piece of the company into someone elses hands.

It is up to you to determine how many people you are going to get your message out to. Use the internet to create a predictable path for your business and take the guesswork out of building an income, while at the same time inspire people, unify your team, and simplify your strategy.

Is Internet Marketing Too Risky

Over and over, we read stories about young teens or twenty-somethings getting rich on the Internet. While this does happening, the question is how? Of all the people who try Internet marketing (IM), only 5% will succeed. To put this in perspective, about 43% of college freshmen in the United States will actually complete a degree. Less than 50% of small business start-ups succeed. This perspective indicates that Internet marketing is indeed very risky. The question is, is it too risky?

The lure of being your own boss, working at your own schedule, having more time to spend with family, and building up multiple streams of income to recession-proof your income is almost irresistible. Fear of layoffs is also a reason many people are diving into the IM without the first clue how to go about it. These people find that there is not a lack of information on how to do IM, but too much. Trying to learn every method and figure out which is best leads to what one Internet marketer dubbed ‘IM ADD.’

The sheer number of products available to neophyte or beginning Internet Marketer is incredible. Many offer instant success or a quick way to make millions online. These are misleading a best, and fraud at worst. Beginning marketers who buy into these promises often quit when instant success is not forthcoming. By trying a method for a short period of time, deciding it doesn’t work, and moving on to a new method, these frenetically active marketers think they are working as Internet marketers, but in reality, they never complete any project and never have even one sale.

Internet marketing is not rocket science, nor does it require an advanced degree. Anyone, and that means anyone, can do Internet marketing, but it does require some smarts. It requires you to find a quality training program to help you sort out all the fraudulent claims and find quality instructions. It requires you to actually take the time to learn what you are doing, first. You wouldn’t expect to read a book on surgery and be hired as a surgeon at your local hospital, would you? You have to learn what to do, how to do it, when to do it, and where to do it. Then, you have to implement what you have learned. If you implement it piecemeal while you are learning, even better.

Too many people think Internet marketing is their ticket to getting rich quick. When that doesn’t happen, instead of working to make it real, they quit. Those who stick with it, keep learning, and don’t give up when the going gets rocky will make it. They are the 5% who succeed.

There are several methods of Internet marketing. Some, such as pay-per-click advertising can get you financial trouble if you do it without understanding what you are doing. Other methods, such as article marketing, are free, but you have to do it right for it to work.

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

Connecting a promising career in marketing to students who want valuable work and opportunities for

Students want to graduate a degree that will give them a suitable employment, with competitive salaries and career development. Their skills and assets needs to be marketable to companies, so they will have the chance to be noticed and compete for the prized job position. Similarly in business, departments need to maintain efficiency and compete for a piece of the company budget. Previously seen as an area to cut when profits are low, marketing is now recognized as a main pillar in businesses. If you want to obtain a promising career after graduation, apply for business marketing programs and launch your career in marketing.

Colleges recognize the need for academics as well as practical application. A business marketing degree at Centennial College will get you far but learning to apply the knowledge from school to real-life problems is more important. As some companies put it, job seekers can tell hiring managers what they have but they need to tell them what they can do. This is where Centennial College steps in — the purveyor of practical learning. It instills knowledge to its students and trains them to apply it to cases and real-life issues through individual assignments and group projects. It has the Business – Marketing (2805) program for learners interested in the in-demand field of marketing.

The two-year marketing program teaches the foundations of business and emphasizes on marketing principles. Its curriculum includes the steps and techniques of personal selling, the methods in analyzing and solving marketing problems through case studies, and the implementation of a marketing communications plan. Some special qualities of this program include:

A combination of business and marketing concepts as they relate to the marketing profession; students will learn about finance, business operations, and economics which they will connect as to how they affect a company’s marketing efforts

Experienced and knowledgeable professors provide students with current industry practices, real-life examples of problems and solutions, and networking opportunities with industry professionals

Eligibility to compete in marketing competitions to heighten the college experience and enhance a student’s marketing knowledge and skills

Career opportunities expanding across different industries, including financial services, not-for-profit sectors, the government, and multinational companies

Chance for further education with an easy transition to the three-year marketing program or the co-op option, having all of the program courses fully credited

Marketing students are able to recognize marketing and business problems and demonstrate the ability to analyze and implement effective solutions. Centennial College helps their students to be proactive with their career and gain a competitive advantage. The Business marketing programs offers different ways for student success, which is to lead them to an opportunity of advancement and an entry-level career in the industry of their choice.