Tuscan Marketing The Success Story

Tuscan Marketing

The story of The Tuscan Organisation began with the incorporation of the very first company, Tuscan Marketing Ltd, in May 1993, and since that time the organisation has experienced incredible growth. Today the organisation comprises of more than 70 marketing companies across the UK, Ireland, Continental Europe and Australasia representing some of the biggest brands in the world.

Year on year the list of clients that we are working with continues to grow at an impressive pace, allowing us to diversify into many new and exciting areas of the global market. Traditionally our focus has been on the telecommunication, financial service, utility, charity and insurance sectors but of course we are constantly researching new products and markets to continue our expansion.

Direct Marketing is now widely acknowledged as the most effective method of acquiring new customers and increasing brand awareness. This has forced many large companies to re-evaluate their traditional marketing strategies and outsource their direct marketing requirements to specialist companies, like Tuscan Marketing.

One of our key objectives has always been to deliver a high standard of customer service to the end consumer and an excellent cost effective marketing campaign for the client. In fact, last year alone we acquired almost 1,000,000 new customers for our clients worldwide. The financial value of these customers to our clients is staggering, adding hundreds of millions of pounds to their annual revenues.

Our long-term success is based upon providing the ambitious individuals in our organisation with opportunities to develop their skills, gain experience and ultimately progress to senior positions of responsibility. This can only be accomplished by continuing to deliver ongoing training and support for our people, which will allow them in turn to achieve their own successes and assist in our continuing expansion plans.

Network Marketing In Southeast Asia And East Asia Usana Market Open In Hong Kong, Japan, Korea, Mal

Network Marketing is becoming increasingly popular in Southeast Asia and East Asia and has been recognised as the fastest growing market outside of the US by Direct Selling Associations all over the world. This is primarily due to the relationship-based nature of business in countries in the region. Also, direct selling gives money-making opportunities to people who probably have a lower educational background or who have already retired, according to Ailsa Gu who is a senior research analyst with Euromonitor in Singapore. Euromonitor International is a company that offers market intelligence on industries, countries and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems and consulting projects.

Southeast Asia and East Asia have been key expansion markets for Western direct selling companies for a number of years because of the reasons cited above. If you are an Entrepreneur based in South East Asia or East Asia, or if your goal is to build a global Network Marketing organisation then it is vital that you identify a company with a history of trading in these rapid growth markets.

For example Usana initiated their East Asian and South East Asian campaigns in 1999 with the opening of the Hong Kong Market and has since began operating in Japan (2000), Taiwan (2002), Korea (2003), Singapore (2003), Malaysia (2007) and most recently the Philippines in January 2008. Therefore, Usana may be an ideal company to partner for individuals looking to develop a global organisation.

One of the major benefits of growing a worldwide organisation is that it is far more stable than a business that is limited to one country. Every countrys economy undergos highs and troughs and it may be possible to regulate fluctuations in your own profitability by operating in many countries. This is a worthwhile strategy for both the company and the independent distributors who represent the company.

The Internet enables Network Marketers to promote products and services to people all over the world, providing the organisation you work with adopts online marketing approaches and strategies. Therefore when selecting an organisation to work with, ensure that they have a strong online presence and community in place.

Usana Health Sciences are dedicated to offering people all around the world with the opportunity to experience both true health and true wealth. This is supported by their commitment to manufacturing world-leading, pharmaceutical grade nutrition and personal care products. In addition, the Usana network marketing business opportunity has been voted the number 1 distributors choice Network Marketing company by Network Marketing today and the MLM insider magazine from 1997 to 2008. If you would like to learn more about Usana and the business opportunity they offer, please visit

Instant Improved Marketing Outcome With Direct Mail Campaign

With the introduction of direct mail, social media marketing and telemarketing companies and many business people attended to believe that using direct mailing lists is an unresponsive and outdated form of marketing. In truth, however direct mail marketing can nevertheless be a noteworthy and powerful method to make revenue and create business or a brand. A direct mail-based plan gives a real potential to customers of communication, like a brochure or newsletter, which they’ll be able to absorb and which keeps their interest in a way that e-mails or calls will not always do.
Many companies can and may possibly effectively run direct mail marketing campaigns in-house, but for some it’s easier to outsource them to outside companies in order to see results.
There are several different things that you need to keep in mind before finalising direct mail as your final marketing strategy. Beforehand considerations of rolling out the direct mail marketing campaign have to identify the needs and demand of both the business and targeted clientele. This will help you understand better what strategies must be deployed for effective outcome and when is the right time of deployment. Today with the advent of all new technologies there is no shortage of marketing plans but the question is how efficient you are in choosing the best for your company and without compromising your budget?
All organization sales methods development strategies must produce precise direct mail marketing campaign meet your needs it’s important to remove as several barriers as possible. This can help you to spot any possible obstacles that targeted clientele may find, making it much convenient for you to eliminate them and enhance the efficiency of your direct mail marketing campaigns.
The effectiveness of any direct mailing list-based campaign, as with all advertising and promotional efforts, depends upon who is being targeted with the mailing list as well as the information your mailing list will give you to them. Accuracy is needed at today, first to ensure that your email list contains the details of authentic prospects that is likely to be happy to get your promotional information and who have a specific interest in your business and its offering. Subsequently it is needed to ensure that their facts are examined and current. You’ll also then need to produce a strategy to engage and keep their interest along with selecting the most likely ways of communicating that to them.
Even for better efficiency you can buy pressure seal mailer that are known to design direct mail letters right from start to finish and on given format.
You can create and promote a dedicated cost free response telephone number, as an example, which will work successfully when calling people in their home. Equally, postage paid return envelopes may be advantageous to readers who will choose to reply by doing so.

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

Are You Properly Marketing Your Small Business Consulting Service

It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.

The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.

Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.

Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.

The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.

It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.

It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.

They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.

So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Factors That Determine The Growth Of Network Marketing Companies

The fastest growing network marketing companies all share the same characteristics. Trying to learn how to expand your business? See what the best are doing and make sure that you have the right product and marketing practices.

The Right Market Niche
Finding a market niche is the first prerequisite for significant MLM company growth. A product that is similar to dozens of others will be very difficult to position properly.

The fastest growing network marketing companies are innovators. They find an empty market niche or they create a new need. This way, companies are capable of guaranteeing their good market positioning. Having to compete against well-established and popular networks is going to make the start of the endeavor rougher.

The Right Marketing Strategy
A good product needs a solid marketing strategy. Identify your audience and come up with a plan for reaching these people and delivering an interesting message.

The marketing plan should be perfected early enough. In a world of tough competition, each company is doing its best in terms of reaching prospects and delivering an attractive message. Define the key interests and preferences of your target audience and build a marketing strategy that corresponds to these factors.

Proper Use of New Technologies
Some of the fastest growing network marketing companies are innovators. They discover new methods of doing promotion, reaching the target audience, selling products and attracting new network members.

Make use of internet, mobile browsing and ecommerce technologies. All of these tools will help you grow your network without having to invest large sums of money in the process. Something as simple as building a functional website can help you maximize revenue generation opportunities.

Training and Support for New Members
Creating team spirit and increasing the loyalty of your network members can also be determining for the success of the company.

Invest in training new members and providing them with the tools needed for the establishment of a successful career. Network members who feel supported will be willing to recruit other individuals and grow the business.

Team activities, training sessions and seminars are the key to building a great team that will feel stimulated and encouraged to sell more. The team dynamics should be in the foundation of your business growth strategy.

Establishing and growing a network marketing business can be easy, depending on the preliminary research and the business strategy that you come up with in the beginning. Take your time to prepare yourself and to create the perfect plan. Knowing what you are doing and where you want to be in the future will make it much easier for you to figure out how to get there.